Market Entry Analysis

When a company is considering opportunities in new markets – whether through acquisition, merger or growth – it is essential to be familiar with all the threats and opportunities in the relevant country or project location. Prevention is cheaper than cure, especially in the context of identifying the problems a new project may face before they occur.

Control Risks’ expert team of analysts and consultants regularly advises clients on the challenges and pitfalls that come with entering an unfamiliar market. Possessing an intimate knowledge of the political and business environment of the regions and countries they cover, our analysts are recognised experts in their field. They provide flexible and highly usable research and analysis solutions in a variety of formats, using their prior knowledge and experience, specialist open-source research and, where required, in-location fact-finding.



The first phase of any such project involves Control Risks gaining a detailed understanding of the nature of, and schedule for, a client’s interest in a new market. Our analysts gather information on the context of the planned investments: political and contractual dynamics, industry-specific conditions, local community issues, the competitive context of the sector in which the investment takes place, previous companies’ experiences, security and operational conditions and so on. In addition to thorough threat analysis, our consultancy entails expert, tailored recommendations for entry, engagement and risk management strategies for the planned market entry. These recommendations can include a ‘roadmap’ for our suggested strategy, adapted to best fit the company’s project timetable.

For more information on our operational security pre-entry business environment studies please contact us.

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